Of course, there is bound to be a surprise team or two that rises to the status of title contender as well. Both teams will be among the favourites to raise the Vince Lombardi Trophy at the end of the upcoming campaign, along with the likes of the Cincinnati Bengals, Buffalo Bills, San Francisco 49ers and the other division winners from the previous season. Patrick Mahomes and the Kansas City Chiefs look to defend their title after deffeating the Philadelphia Eagles in a thrilling comeback at Super Bowl LVII. We feel that Game Pass is well positioned for success given these trends.”Īs part of the NFL’s international expansion strategy the league recently appointed sports marketing agency Wasserman to help strengthen its year-round fan engagement across the UK through events and brand experiences.The 2023 NFL season kicks off on DAZN with preseason action in August. He added: “There is a confluence of key global trends informing our digital strategy, including the rapid global improvement of digital infrastructure and the growing importance of online video. WPP chief executive, Martin Sorrell, said he believes Game Pass will “grow to become one of the NFL’s most important licensed assets” “Bruin and WPP have a proven track record of innovation and success and we believe they are the best companies to help take Game Pass to the next level in Europe, technologically, operationally and in terms of growing the user base.” “As the NFL continues to prioritise Game Pass, we sought out key experts to unlock the significant potential across Europe,” said Mark Waller, executive vice-president of international and events at the NFL. Digital media services for the strategy will be led by data-driven sports marketing agency Two Circles, which will work with fellow WPP agencies MEC and OgilvyOne to grow the Game Pass subscriber base beyond the US.
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